Nike Maxim
In the advertisement, there is an original yellow and purple Nike soccer ball which is used in the Barclay's Premiere League these days. It is called Nike Maxim and according to the advertisement it is "The World's Best Ball." The fact that this ball is used in the Premiere League appeals to the audience's ethos, because if professional soccer players use this kind of soccer ball, it must be high quality and one of the best products on the market. Naturally, that is debatable since that is a matter of opinion. This specific ad is trying to sell a $150 soccer ball to athletes that play soccer. The target audience is probably men between the age of 15 and 35, considering this is a pretty expensive ball. The background is a dark shade of gray, which reflects even more masculinity. The ball is also somewhat wet. That is probably supposed to inform the audience that even if it is raining the player has a pretty good grip on the ball while shooting. This image invites me to believe that if I buy an expensive soccer ball such as this, I might be able to achieve the same skill level as some of the professional soccer players and that I might become better.